Katya Churbanova

PR-consultant and cross-cultural communications expert

Helping companies raise awareness on Russian and foreign markets since 2013. My main focus is developing PR-strategies, creating content and ensuring media coverage globally.

I started my career in communications in 2013 as a manager at the AGT PR agency in Moscow. I have always been attracted by global projects and working with foreign media, so in 2014 I decided to continue studying international communications in Germany. In 2016 I completed my Master's degree in International Cultural and Business Studies at the University of Passau, working at the Berlin PR agency KaiserCommunication at the same time.

After returning to Russia, I resumed work at AGT as a senior project manager. In 2018, I managed work with foreign media within the sixth season of Gazprom's "Football for Friendship" project, which included organizing a press tour of more than 200 foreign journalists to the final events of the project in Moscow.

I started working as an independent consultant in November 2018, and today my portfolio includes a number of completed projects for companies from Russia, Ukraine, Germany, UAE, and several other countries (some examples are collected below).

My motto in work is "Never miss a trick," so I am always open to trying new instruments and innovative approaches. I speak English, German, and Spanish languages, enjoy traveling, CrossFit and muay thai, and recording a podcast about the role of feminism in modern society as a side project.
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Quantometrica startup studio

Developing a PR-strategy for startup studio, providing media coverage, organizing events with potential investors
IT-infrastructure design tool miraworks.io

Development of startup's PR strategy and content strategy from scratch, providing media coverage (vc.ru, rusbase.ru, habr.com, cnews, e-xecutive, spark), producing a demo video (creating the concept, managing the production team), coordination of startup's project team (general project management)
Open Innovations forum for startups and innovative development

Managing the Forum's external press service team, managing relationships with media partners of the Forum, social media campaign, advertising campaign, work of the Forum's press office. Development and production of a brochure based on results of the Forum
Russian Ministery of Finance

Developing a list of PR-activities for the forum, creating content for the Forum's website and social networks, ensuring media coverage
Football for Friendship Gazprom international children social programme

Managing work with foreign media during Sixth season of the Gazprom for Football for Friendship project, held in frames of the 2018 World Cup in Moscow. Providing a full-range of work with foreign media: research, invitation and accreditation of over 200 journalists from 180 countries, providing all necessary media materials, setting up and executing a detailed schedule for journalists on event day
Rostec Russian state enterprise for defense and high-tech industry development

Building a vertically integrated communication structure between customer and its holdings (31 holding company). Analysis of news pegs related to the activities of holdings and ensuring their alignment with the сommunication strategy on corporation level. Reporting the Rostec Head of PR about uncoordinated media activities of the holdings. Maintenance of a calendar of news pegs and press events for Rostec and holdings, Generation of news and their scaling. Correction of factual errors in the media
West Bengal Indian Chamber of Commerce

Ensuring media coverage of the official business visit of representatives of the West Bengal Chamber of Commerce in Munich
Russian consumer goods quality certification system Roskachestvo

Development of communication strategy for the markets of Germany, Austria and Switzerland
Russian House of Science and Culture in Berlin

Organization of media support for the First "We Are Together" / "Wir Geneinsam" Russian-German Family Festival for the Russian House of Science and Culture in Berlin. Support for the presentation of Aviator, a novel by Evgeny Vodolazkin, in Berlin
MegaFon Mobile Provider

Corporate Communications:
- writing PR texts (news, press releases, QA and abstracts for speakers)
- organization of press events
- media monitoring of the telecom market, analysis of crisis topics
- maintaining a database of comments on crisis topics (work with decision makers)
Beringela.Asia property management company

Organizing a business networking party for international expat community at Phuket, Thailand "Phuket Business Family"
Gazprom Football for Friendship

Ensuring coverage for the Seventh season of the project in European sports media (online & print).
Parimatch International

Providing coverage in Indian business and eSports media, as entering the Indian market
Gazprom Football for Friendship

Ensuring coverage for the Eighth season of the project in European sports media (online & print).

Development of brand positioning (competitor analysis, analysis of target audience, hypothesis testing, formulation of brand idea and key values), development of PR strategy and key messages for the media, preparation of press releases, blog articles, ensuring mentions in edTech media
I can help you get covered in leading Russian and foreign media
Working with best professionals in digital, design and production
Development of a PR-strategy to help you identify your business successfully on Russian and foreign markets
As a PR-consultant, I can provide you with following services either on project basis or in form of long-term PR-support:
Media landscape analysis to see how your company's image is perceived by your target audience and identify necessary changes
Developing content for your business (news, press releases, posts for social media, et. c) in Russian, English or German
Media relations: creating a pool of relevant media for your project, organizing media events, ensuring media coverage for your news
Social media management, context and targeted advertising campaigns
Creation of visual brand identity, logos and presentations
Creation of high-quality photo- and video content
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EP Katya Churbanova
OGRNIP 319774600636228
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