Katya Churbanova

PR-consultant and cross-cultural communications expert

Helping companies raise awareness on Russian and foreign markets since 2013. My main focus is developing PR-strategies, creating content and ensuring media coverage globally.

I started my career in communications in 2013 as a manager at the AGT PR agency in Moscow. I have always been attracted by global projects and working with foreign media, so in 2014 I decided to continue studying international communications in Germany. In 2016 I completed my Master's degree in International Cultural and Business Studies at the University of Passau, working at the Berlin PR agency KaiserCommunication at the same time.

After returning to Russia, I resumed work at AGT as a senior project manager. In 2018, I managed work with foreign media within the sixth season of Gazprom's "Football for Friendship" project, which included organizing a press tour of more than 200 foreign journalists to the final events of the project in Moscow.

I started working as an independent consultant in November 2018, and today my portfolio includes a number of completed projects for companies from Russia, Ukraine, Germany, UAE, and several other countries (some examples are collected below).

My motto in work is "Never miss a trick," so I am always open to trying new instruments and innovative approaches. I speak English, German, and Spanish languages, enjoy traveling, CrossFit and muay thai, and recording a podcast about the role of feminism in modern society as a side project.

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About me

Projects

2020

2019

2018

2017

2016

2013-2015

Hover over the project and get detailed information

Quantometrica startup studio

Developing a PR-strategy for startup studio, providing media coverage, organizing events with potential investors

IT-infrastructure design tool miraworks.io

Development of startup's PR strategy and content strategy from scratch, providing media coverage (vc.ru, rusbase.ru, habr.com, cnews, e-xecutive, spark), producing a demo video (creating the concept, managing the production team), coordination of startup's project team (general project management)

Open Innovations forum for startups and innovative development

Managing the Forum's external press service team, managing relationships with media partners of the Forum, social media campaign, advertising campaign, work of the Forum's press office. Development and production of a brochure based on results of the Forum

Russian Ministery of Finance

Developing a list of PR-activities for the forum, creating content for the Forum's website and social networks, ensuring media coverage

Football for Friendship Gazprom international children social programme

Managing work with foreign media during Sixth season of the Gazprom for Football for Friendship project, held in frames of the 2018 World Cup in Moscow. Providing a full-range of work with foreign media: research, invitation and accreditation of over 200 journalists from 180 countries, providing all necessary media materials, setting up and executing a detailed schedule for journalists on event day

Rostec Russian state enterprise for defense and high-tech industry development

Building a vertically integrated communication structure between customer and its holdings (31 holding company). Analysis of news pegs related to the activities of holdings and ensuring their alignment with the сommunication strategy on corporation level. Reporting the Rostec Head of PR about uncoordinated media activities of the holdings. Maintenance of a calendar of news pegs and press events for Rostec and holdings, Generation of news and their scaling. Correction of factual errors in the media

West Bengal Indian Chamber of Commerce

Ensuring media coverage of the official business visit of representatives of the West Bengal Chamber of Commerce in Munich

Russian consumer goods quality certification system Roskachestvo

Development of communication strategy for the markets of Germany, Austria and Switzerland

Russian House of Science and Culture in Berlin

Organization of media support for the First "We Are Together" / "Wir Geneinsam" Russian-German Family Festival for the Russian House of Science and Culture in Berlin. Support for the presentation of Aviator, a novel by Evgeny Vodolazkin, in Berlin

MegaFon Mobile Provider

Corporate Communications:
- writing PR texts (news, press releases, QA and abstracts for speakers)
- organization of press events
- media monitoring of the telecom market, analysis of crisis topics
- maintaining a database of comments on crisis topics (work with decision makers)

Beringela.Asia property management company

Organizing a business networking party for international expat community at Phuket, Thailand "Phuket Business Family"

Gazprom Football for Friendship

Ensuring coverage for the Seventh season of the project in European sports media (online & print).

Parimatch International

Providing coverage in Indian business and eSports media, as entering the Indian market

Gazprom Football for Friendship

Ensuring coverage for the Eighth season of the project in European sports media (online & print).

Flowcite

Development of brand positioning (competitor analysis, analysis of target audience, hypothesis testing, formulation of brand idea and key values), development of PR strategy and key messages for the media, preparation of press releases, blog articles, ensuring mentions in edTech media

I can help you get covered in leading Russian and foreign media

Working with best professionals in digital, design and production

Development of a PR-strategy to help you identify your business successfully on Russian and foreign markets

Services

As a PR-consultant, I can provide you with following services either on project basis or in form of long-term PR-support:

Media landscape analysis to see how your company's image is perceived by your target audience and identify necessary changes

Developing content for your business (news, press releases, posts for social media, et. c) in Russian, English or German

Media relations: creating a pool of relevant media for your project, organizing media events, ensuring media coverage for your news

Social media management, context and targeted advertising campaigns

Creation of visual brand identity, logos and presentations

Creation of high-quality photo- and video content

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Reviews

We worked together with Ekaterina on the 2018 Open Innovations forum in Skolkovo, where she organized an interview of our key speaker – CEO of ADDO Artificial Intelligence, Mrs. Ayesha Khanna for one of the Russian top business media – Snob magazine. Thanks to Kate, the interview went smoothly and at ease, in compliance with the planned timeframes. My colleagues and I were very pleased with the published material. Thank you for helping make communication with Russian journalists so comfortable and enjoyable for our speaker.

Julia Krutikova

London Speaker Bureau

Olga Vaulina KaiserCommunication GmbH Ekaterina came to our agency first as an intern in spring 2016 during her studies at the University of Passau (Bavaria). During the internship, together with the team, she worked at development and implementation of communication strategies for Russian state and private enterprises from such areas as export, transport and logistics, higher education and energy on German, Austrian and Swiss markets. Besides, she organized communication support of various intercultural projects, e.g. news conference of Indian Chamber of Commerce and Industry in Munich, festival of Russian culture in Berlin, presentation of one of the leading modern Russian novel author's in Berlin. We sincerely recommend Ekaterina as a specialist in international communication to everyone looking for a reliable partner and seeking to build an efficient and systematic work within one's projects. Julia Krutikova London Speaker Bureau We worked together with Ekaterina on the 2018 Open Innovations forum in Skolkovo, where she organized an interview of our key speaker – CEO of ADDO Artificial Intelligence, Mrs. Ayesha Khanna for one of the Russian top business media – Snob magazine. Thanks to Kate, the interview went smoothly and at ease, in compliance with the planned timeframes. My colleagues and I were very pleased with the published material. Thank you for helping make communication with Russian journalists so comfortable and enjoyable for our speaker. Kristina Eldzarova Social Media and Digital Communications Expert I've worked with Katya on several projects, including international ones. Under her guidance, our team has successfully managed the organization of Open Innovations Forum in Skolkovo. Katya has diverse experience in international communications, and it helped us make the stay of foreign speakers and journalists at the forum comfortable and productive.Working with Katya is smooth and comfortable. She can easily communicate with clients and journalists from different spheres. Also, she has good organization and time-management skills. I recommend you to contact Katya if you need PR promotion in international communications.

Kristina Eldzarova

Social Media and Digital Communications Expert

Ekaterina came to our agency first as an intern in spring 2016 during her studies at the University of Passau (Bavaria). During the internship, together with the team, she worked at development and implementation of communication strategies for Russian state and private enterprises from such areas as export, transport and logistics, higher education and energy on German, Austrian and Swiss markets. Besides, she organized communication support of various intercultural projects, e.g. news conference of Indian Chamber of Commerce and Industry in Munich, festival of Russian culture in Berlin, presentation of one of the leading modern Russian novel author's in Berlin.

We sincerely recommend Ekaterina as a specialist in international communication to everyone looking for a reliable partner and seeking to build an efficient and systematic work within one's projects.

Olga Vaulina

KaiserCommunication GmbH

Our company has been providing rental and property management services at Phuket for 4 years. High competition in the market makes us look for new ways to attract customers and promote our services. Many thanks to Katya for helping us try a new promotion format - holding our own event. Beringela.Asia organized a networking party, gathering an audience of expat entrepreneurs living at Phuket. Positive feedback from participants and attention from the media made us think about creating our own platform that would unite Phuket business community under Beringela brand.

Daria Samoylova

Beringela.Asia